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Pigu.lt integrates AI at the core of e-commerce

Leading online retailer faced a dilemma: refining product descriptions and QAing 4.5 million products from a 6.5M catalog. Here’s how we did it with AI in 6 weeks.

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99.8%

Cost reduction on AI product processing

4.5M

Product descriptions refined with AI in 1.5 months

By Mia Lysikova

Pigu.lt integrates AI at the core of e-commerceLeading online retailer faced a dilemma: refining product descriptions and QAing 4.5 million products from a 6.5M catalog. Here’s how we did it with AI in 6 weeks.

Get free trial

€0.035

Cost for AI to automatically refine one product description

99.8%

Cost reduction on AI product processing

4.5M

Product descriptions refined with AI in 1.5 months

By Mia Lysikova

Client at a glance

Meet Pigu.lt

Pigu.lt is the leading e-commerce center in the Baltics, with a massive catalog of 6.5 million products across multiple languages, categories, and markets.They manage 4.5 million products needing enrichment to meet quality standards for traffic and sales, and a constant flow of new products that require quality assurance: translation, sensitive content filtering, pricing, and more. Manual QA became too costly and lengthy.

Before nexos.ai

Scaling leading online retailer in Northern Europe

Pigu.lt faced a massive task:

Manually enriching 4.5M products

The process was slow, expensive, and created two-week backlogs. They spent €350K on translations alone.

Quality issues

Quality issues kept appearing with pricing, filtering inappropriate content, and product information. After working with consultants for 1.5 years with no results, they needed a better solution.

“Our content team needed to optimize 4 million products in our catalog – that’s a lot. And to do it by hand would take 3 years and cost us millions of euros. That’s extremely expensive. With nexos.ai, optimizing one item is 99.8% cheaper than doing it manually.”

Vytautas Romeika

CMO @ Pigu.lt

"Before nexos.ai, it would take us 3 years to refine
4.5 million product descriptions, filter sensitive images, translate the products, and manually price them.”

With nexos.ai

Integrating AI into the core of e-commerce

Massive cost reduction

Without nexos.ai

Previously, the Pigu.lt team spent huge budgets to optimize each product description.

With nexos.ai

By using AI Gateway to automatically generate and improve product descriptions, product enrichment costs dropped by 99.8%.

99.8%Savings on AI product refinement

Fast AI processing

Without nexos.ai

Production delays for product descriptions and search optimization extended to 2+ weeks, impacting time-to-market.

From:3 years

To manually process all QA queries

With nexos.ai

With nexos.ai, Pigu.lt completed catalog enrichment in 1.5 months versus an estimated 3 years for manual processes of all products.

To:1.5 months

Took for AI to process all products with nexos.ai

Automatic image filtering

Without nexos.ai

Certain inappropriate photos cannot be uploaded to the platform according to regulations. Manual QA takes a long time.

With nexos.ai

Instead of a dedicated team of human QA agents, Pigu.lt sends a request through the AI Gateway — if the AI model identifies that the image includes prohibited symbols or other imagery, it won’t allow the product to be uploaded.

Product translation at scale

Without nexos.ai

Pigu.lt spent €350K on external translation agencies when sellers needed product information in additional languages.

From:€350K

spent on external translation agencies

With nexos.ai

With nexos.ai, Pigu.lt can translate product descriptions for approximately €30K, reducing translation costs by over 90%.

To:€30K

AI-generated product translations

Savings:90%

Automated intelligence for sensitive categories

Without nexos.ai

Pigu.lt struggled to manually create ingredient lists for beauty products and similar items to meet regulatory requirements, creating a significant operational bottleneck.

With nexos.ai

Using nexos.ai, they automatically retrieve ingredient information based on product barcodes and autofill the required fields, ensuring regulatory compliance with minimal effort.

Instant market pricing

Without nexos.ai

Pigu.lt struggled to manually create ingredient lists for beauty products and similar items to meet regulatory requirements, creating a significant operational bottleneck.

With nexos.ai

Using nexos.ai Gateway, the platform automatically gathers market data to recommend optimal price ranges and implement safeguards that prevent sellers from abusing pricing.

Future

What’s next for Pigu.lt x nexos.ai

Pigu.lt is taking AI integration to the next level by turning it into a revenue stream. As they scale to 8 million requests, this price difference transforms AI from a cost-saving tool into a profitable business offering, creating value for all parties in their ecosystem.