The need for an AI gateway
Hostinger Horizons is a cutting-edge no-code AI platform that lets anyone create, edit, and deploy full-featured web apps using natural language. It bundles hosting, domains, emails, and app logic into a single workflow, no coding required. That simplicity is powered by some serious backend complexity.
The team anticipated heavy usage. A constant stream of prompts and AI interactions would need to be processed with speed and reliability. To keep up, Horizons needed a system that could route requests, maintain uptime, and offer enterprise-level governance without the burden of building it all from scratch.
This challenge isn’t unique to Hostinger. By 2026, over 80%* of enterprises will have used generative AI APIs or deployed generative AI-enabled applications, according to Gartner. As adoption accelerates, demand for infrastructure that can handle real-time AI workloads is growing just as fast. When users are building apps, chatting with support bots, or analyzing data — all at once — it puts serious pressure on AI services.
Traditional approaches (like calling a single model API directly for every request) can falter as an application scales. Costs can spike, latency can increase, and reliability can suffer if there’s no system to intelligently distribute and oversee the AI workload. In fact, industry research shows that 67% of organizations plan to increase AI spending, and 78%* expect even further growth in 2025. Without proper oversight, this surge in AI usage can lead to departments unknowingly racking up bills through inefficient API calls or redundant model subscriptions.
“Handling a big user load while scaling AI operations is no small task,” the Hostinger team told us. “With nexos.ai we reduced the complexity of scaling and got a reliable partner in AI.”
With nexos.ai, Hostinger gained access to all the top models through a single control point, with routing, caching, and observability built in. No Frankenstein stack. No vendor lock-in. Instead of Horizon’s front-end directly calling a single AI model, all requests now go through the nexos.ai gateway. This gateway acts as a smart traffic controller between Hostinger’s application and various third-party AI models.
The business win: Speed and control
By building on nexos.ai, Hostinger Horizons saved significant time and resources, not just in development, but in long-term maintenance. Hostinger Horizons handles more users and more complex projects without lag or drop in output quality. As demand grows, nexos.ai dynamically scales AI usage across providers to maintain snappy performance. This has a direct impact on user satisfaction — creators using Horizons get near-instant responses and can iterate on their app ideas rapidly, which is essential for a creative flow.
With nexos.ai handling the complexity of AI, Hostinger’s developers and data scientists are freed from building and maintaining a custom AI infrastructure. Instead of spending months engineering a homegrown solution for load balancing or writing custom logic, they integrated an off-the-shelf orchestration platform and trusted its algorithms. The savings were immediate. Both in engineering hours and budget.
“It saved us the equivalent of two yearly salaries in development cost. Integrating nexos.ai was seamless.”
Behind the scenes, nexos.ai optimized every AI interaction. The team could define routing logic, automate retries, and balance load across providers — without writing and maintaining that logic themselves. The platform ensured that AI features remained reliable and responsive under pressure, giving Hostinger the freedom to grow without bottlenecks or vendor limitations.
Built-in stability
For many teams, fallback systems only become a priority after something breaks. Hostinger Horizons wasn’t one of them. They’d already built their own fallback mechanisms, ensuring that if a model failed, the user experience didn’t.
“Sometimes businesses don't know that they need something until it breaks,” the team told us. Hostinger knew.
With nexos.ai, that kind of resilience comes standard. When your preferred provider goes down or starts timing out, nexos.ai automatically switches requests to a backup model. Behind the scenes, it balances traffic across providers to reduce latency and uses intelligent caching to cut redundant calls — lowering costs without sacrificing speed.
Even top-tier AI APIs can experience outages or slowdowns, but with a smart gateway, your product keeps running. The user doesn’t notice anything. The request still completes. Your team doesn’t need to wake up and scramble for a hotfix.
Hostinger already had systems in place to handle failure. But for companies that don’t, nexos.ai removes the guesswork. With one integration, you get stability from the start.
AI orchestration is having a moment
Hostinger’s collaboration with nexos.ai is a forward-looking move that signals where the industry is headed. As AI becomes more deeply woven into products and services, companies are recognizing the need for an AI orchestration layer that provides flexibility and control. This is reflected in how fast the AI orchestration market is growing — valued at $5.2 billion in 2021, it's projected to hit $35.2 billion by 2031, growing at a CAGR of 21.5%, according to Allied Market Research.
This growth reflects a shift in how companies think about operationalizing AI. It’s no longer about stitching together one-off tools, it’s about creating a cohesive system that can adapt, scale, and stay transparent across teams. Orchestration platforms make it possible to control which models get used, how traffic is routed, and where costs are coming from, all from a single place.
Hostinger is known in the tech space for its scale and performance (hosting over 3 million clients’ websites), so Horizons’ success with nexos.ai’s gateway demonstrates the platform can handle demanding, real-world workloads. It’s a compelling testament that AI gateways can deliver on their promise of making AI deployments seamless and scalable in production settings, not just in theory.
AI shouldn't be the bottleneck
Hostinger Horizons didn’t cut corners. They built a modern, AI-powered no-code platform that can respond to users in real time and do it all securely. But building everything in-house can come at a cost in time, in resources, and in opportunity. Sometimes, the smartest move is recognizing when infrastructure is slowing you down and finding a partner to help you move faster.
With nexos.ai, they stayed focused on product velocity and user experience. The orchestration layer handled itself. If AI is central to your business, the infrastructure behind it shouldn’t slow you down — it should scale with you.