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AI in marketing: Key benefits &
how to use it
- Faster decision-making based on real-time data
- Predicting customer behavior with unprecedented accuracy
- Increased ROI through intelligent campaign optimization
What is AI in marketing?
Key benefits of using AI in
marketing
Using AI in marketing brings multiple benefits for companies and their employees. Below are the eight
key ones that clearly show that you should start leveraging AI technology sooner rather than later to
remain competitive.
Increased ROI
AI tools for marketing help increase conversion rates and revenue by optimizing campaigns without human intervention.
Saving time and resources
AI-driven marketing automates many mundane tasks, allowing your employees to concentrate on more complex work and increasing productivity.
Faster decision-making
AI can analyze data and suggest recommended actions. This way, your marketing professionals can make quicker, data-driven decisions.
Predicting customer behavior
With AI marketing tools, you can proactively determine purchaser intent and minimize churn rates.
Deeper insights
Thanks to machine learning, AI can analyze vast amounts of data and turn it into actionable insights that would otherwise be difficult to find.
Precise evaluation metrics
AI for marketing lets you better evaluate the results of your campaigns with easy-to-understand, customized dashboards.
Enhanced customer experience
AI tools help create a more personalized and engaging customer journey, increasing the chance of them converting and returning.
Competitive advantage
This is an all-encompassing benefit of AI adoption. Companies that don’t use it won’t be able to match your speed and effectiveness.
How to use AI in marketing
There are many ways how to use AI in marketing. While they vary between industries, below are
some of the most common examples you can easily apply to your organization.
How to integrate AI into your marketing strategy
If you haven’t started using AI in your digital marketing yet, now is the time. But just picking up new tools isn’t enough: you need a clear, thoughtful plan that looks at both the risks and the benefits of AI in marketing.The best way to handle big changes in any organization is to have a well-thought-out plan that addresses both the technical side and the people involved.Consider not only quantitative but also qualitative metrics, such as customer satisfaction or content quality, even though measuring them is more challenging. And while AI is a powerful tool, you should stay realistic and understand that achieving desired results may take longer than expected.
Also, ensure that AI implementation aligns with the overall business strategy and that marketing teams, along with all other departments, are well-informed and ready to provide feedback.
Another thing to have in mind is that even the best-trained models are prone to
You might also need to assure personnel that these changes will not result in them losing their jobs (hopefully). Otherwise, it might be hard to get everyone on the same page about full AI adoption.
Therefore, when considering the budget of AI implementation, add the training costs and extra time needed for it.
But if you’re aiming for something bigger, you’ll probably need to look for peer reviews and check some free trials before deciding on the exact solution. First and foremost, look for ones that take privacy and security seriously, and then select those that fit your business goals and integrate well with your systems.
In some cases, an LLM chatbot, such as ChatGPT, might be enough. In other cases, you may need more specialized real-time metrics or forecasting tools. Whatever the case, you should try to avoid tool fragmentation when multiple solutions have similar capabilities, decreasing efficiency.
Lastly, there might be instances when
It’s also good to compare the results you get from AI with those from humans to measure the real impact. When you see actual gains in productivity and similar areas, it’s time to scale and discontinue inefficient implementations. Also, make sure you get constant feedback from your personnel, as numbers might not tell the whole story.
Additionally, always have human oversight because no matter how advanced your AI tools are, they still require moderation, at least for now. This is especially true for AI-generated content, which often requires editing and fact-checking before publishing.
Finally, remember that just as Rome wasn’t built in a day, the foundations of AI-enabled marketing will take some time to develop.
The growing need for AI in marketing
More and more organizations are implementing AI in marketing and reaping the benefits, leaving others to bite the dust. These numbers clearly show how AI is already transforming the future of digital marketing.
The market value of AI in marketing is projected to surpass $107B in 2028
AI marketing industry is expected to grow at a compound annual growth rate (CAGR) of over 36% through 2030
Almost 9 in 10 marketers already use AI in their daily tasks
83% of marketers admit that AI frees up their time
81% of marketers say that AI increases brand awareness and sales
Less than 1 in 10 businesses don’t plan to use AI
Source: Statista, SurveyMonkey, WebFX.
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